Tourism & Hospitality | Monday 23 November, 2015 2:25 pm |

Majid Al Futtaim’s shopping malls across the UAE and Bahrain took home a total of seven prestigious awards for retail and marketing excellence at the recent 2015 Middle East and North Africa Shopping Centre and Retailer Awards, which were announced at an awards ceremony in Dubai at RECon Middle East and North Africa (MENA) on November 4th. 

Hosted by the International Council of Shopping Centres (ICSC), the awards are designed to recognise the shopping centre industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development across the region.  

As a keynote speaker at the RECon Middle East and North Africa (MENA) conference, Fuad Mansoor Sharaf, Senior Director of Property Management, Shopping Malls for Majid Al Futtaim Properties, emphasised the organisation’s role as the Middle East’s industry thought leader as an innovator in customer service. 

 “The Middle East & North Africa Shopping Centre Global Awards is a benchmark that recognises industry excellence. To be awarded as a regional leader in retail and marketing is a great honour and further stamps our commitment to trail new ground, lead by example and enhance customer experience by delivering impactful campaigns that bring great moments to our mall visitors. We would like to thank the ICSC and congratulate our peers, finalists and winners for their contribution and achievements,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties. 

The ICSC is the premier global trade association of the shopping industry, linked more than 70,000 members in over 100 countries include shopping centre owners, developers, managers, investors, retailers, brokers, academics, and public officials. All Gold Award winners are automatically eligible to win ICSC's prestigious VIVA Award presented at RECon in Las Vegas on May 22, 2016. 

 

A summary of the awards is as follows:

 

City Centre Deira and City Centre Mirdif

Gold Award – Sales and Promotion/Advertising: Tom and Jerry

Silver Award – Integrated Digital Campaign: Electronics Campaign

City Centre Deira, City Centre Mirdif and Mall of the Emirates

Silver Award - Cause Related Campaign: Monopoly

Silver Award – PR: Make a Difference - Ramadan Media Launch

 

City Centre Bahrain 

Gold Award – Sales Promotions and Events: The Nutcracker-Winter Tales

Gold Award – PR: Fashion Weekend Concert

Silver Award – PR: Art of C